Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Blog Article
Explosive Growth! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia
Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company offers a wide range of home services, from housekeeping to caregiving, and has amassed a user following exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across nine countries in Southeast Asia.
The Southeast Asian babysitter Indonesia home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market expanding to a USD 3 billion scale. In this competitive market, Ayasan leverages Japanese-style high-quality services and a innovative personnel model to capture a larger market segment.
“Our strength lies in balancing the quality management expertise of a Japanese company with a broad pool of talent across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a notable career at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over tens of thousands of specialized staff members.
Ayasan’s meteoric rise is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and future growth plans to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to household services, Ayasan has built a strong track record in PRT Jakarta corporate services, with over a thousand customers including leading global brands. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been on the rise.
“I am confident that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is targeting global outreach, including worker placement overseas, positioning itself as a dominant force in Southeast Asia’s home services market.
Aiming for greater achievements, Ayasan is in discussions about collaborations with potential partners for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are capturing industry focus.
Company Overview
● Details about Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en